This really is the uber individualist society. Last night I was at a christmas awards night for a large exercise and health group in Dublin, Ireland. There were the usual glam bods and also lots of Joes and Jans who were ‘getting healthy’ at their end of year celebration, on Guinness and Jameson. It started off very quiet and tame but as the night rolled on the polite chatter turned into a rumble and then an almighty roar. At 10:45 the awards began and of course I thought this will be great to see everyone celebrating their fellow ‘bootcampers’ for breaking through their personal limitations. These guys must have really gone for it to receive these accolades. But no way! The back half of the room had no intention of quietening down, not even when the front half gave them a huge orchestrated “sssssssshhhhhhh”. Not a dint was made in their personal raving and ranting…because this is the age of ‘me’. This morning I ranted myself to my mate about the party and asked where’s the team spirit gone? Where’s the desire to support and celebrate with your mates? And I joked with a Cheshire Cat kind of grin “ there’s no ‘ I ‘ in team”! And Gearoid responded with a shotgun quip, “but there is an ‘m’ and an ‘e'”. And I was stopped dead in my tracks feeling that this is exactly what was happening in this consumerist, hedonistic, me centered age where the chase for personal happiness sits above all else. This flexing and posturing of “my personal joy” has become so consuming and self centered that they’ve lost the plot. In doing so they’ve lost the key… no, not the key but the whole bunch of keys….to finding this elusive panacea to their pain and the pain in our world. For pursuing their happiness is never going to bring them relief, just as their search for physical perfection is never going to bring them happiness while it remains all about their, personal uber happiness in this uber individualist society.